Loath, like or love her, she's pretty incredible and she's launching her third fragrance "Rise" after her first two fragrances Heat and Pulse.
This is supposed to be a blend of fruit and musk, lots of musk (supposedly "the sexy scent", although when ever I think of musk I think of stale water, if you know what scent that is).
This time Bey has gone for a gold bottled number and an add that is very hair flipping, sultry looks loaded and covered in gold, as Bey talks about your "rise" to "stir things up".
The perfume is currently only available at Superdrug online, more than likely to be available in other drug/department stores in the near future if Bey has anything to do with it (which she probably doesn't, not in the UK anyway!)
Here is the advert for her new perfume (no guest appearance from Jay-Zed or Blue Ivy unfortunately)
RHS x
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